aelin thomas

"Search engine optimization (SEO) is used to optimize organic search results for a website, web page or blog. There are two main categories of SEO On-Page SEO and Off-Page SEO."

"Social Media is more efficient and effective than classical techniques to increase awareness, exploit WOM, leverage OPR/N and exploit vicarious experience."

"An effective go-to-market strategy requires Value Drivers that are meaningful, relevant and actionable."

"Marketing Strategy is the convergence of the appropriate brand, market, product and distribution strategies form the basis of how to support the goals and objectives of the organization."

"A Marketing Resource Blog to provide insights on marketing strategy, product marketing, demand creation, demand management, social media, websites, go-to-market strategy and investor presentations."

"Sales Enablement focuses on aligning the functions in an organization to produce deliverables for sales to use at each phase of the sales cycle to increase the probability of moving forward."